Donut World: A Taste of America Abroad

Project Overview:
Working with Donut World was a dream assignment – bringing the classic American donut and coffee vibe to the Middle East! The mission? Create a brand that captured the energy, warmth, and flavor of an American donut shop while connecting with a Middle Eastern audience.

Brand Vision:
The client wanted a clean, modern, and distinctly American brand that would feel both fresh and nostalgic. I took on every design element, from branding to packaging, with the goal of crafting a bold, cohesive identity that was irresistibly fun and welcoming.

Design Concept:
To capture the spirit of an American donut shop, I designed a bright, playful logo with bold colors and clean lines – it’s a little slice of Americana but with a modern twist. Think vibrant and cozy, just like your favorite donut spot!

Marketing Materials:
The marketing materials needed to pop! I created menus, flyers, and social media graphics that stayed true to the brand’s cheerful vibe while being easy to read and engaging. Each piece was designed to attract a wide audience, mixing American charm with a style that resonates locally.

Packaging That Pops:
Packaging was the finishing touch! From donut boxes to coffee cups, each item incorporated Donut World's vibrant color scheme and modern look, ensuring every customer interaction felt special. Eye-catching, practical, and instantly recognizable – packaging was all about leaving a lasting impression.

The Impact:
Collaborating closely with the client, we built a cohesive, stand-out brand identity. Donut World quickly attracted loyal fans, creating a one-of-a-kind experience that brought a little taste of America to the region. The overwhelmingly positive feedback highlighted my ability to blend cultures into a unified, exciting brand!

Project Overview:
Working with BHWM was a game-changer – I led a comprehensive visual overhaul that modernized the brand and aligned it with a forward-thinking identity. The outdated brush stroke mountain logo was replaced with a sleek, versatile emblem that better reflects BHWM’s innovation and commitment to excellence.

The New Look:
My first move was designing a fresh, sophisticated logo that truly captured BHWM’s progressive approach. This new emblem became the centerpiece of the brand’s transformation, embodying trust and professionalism with a modern touch.

Building Brand Consistency:
To keep the new identity cohesive across every platform, I developed a detailed brand style manual. This guide was essential, covering everything from color schemes to typography, ensuring brand consistency in every interaction – from business cards to social media.

Revamping Marketing Collateral:
With the new branding in place, I redesigned all marketing assets: brochures, presentations, digital graphics, and the company website. Each piece was crafted to boost engagement and embody the core values of trust, innovation, and excellence.

The Impact:
The rebrand resonated with clients, boosting BHWM’s appeal and helping attract a younger, more tech-savvy audience while strengthening ties with loyal customers. The fresh look gave BHWM a modern, polished edge in a competitive market.

This project was a milestone in my career, highlighting my expertise in executing impactful design transformations that drive business success.

With a foundation built on diverse experiences in the fashion retail world, including freelance work at Nic + Zoe and serving as an Art Director at Jobcase, I have honed my skills in directing art and managing graphic production for various digital platforms. At Nic + Zoe, my freelance gig served as my gateway into the dynamic fashion retail industry, providing me with invaluable insights and experiences that laid the groundwork for my career.

Transitioning to Talbots, I embraced the challenge of collaborating with marketing, email, and merchandising teams to develop monthly creative digital plans aimed at driving engagement and sales. The fast-paced nature of the industry demanded flexibility and adaptability. There were moments when, at 4:30 on a Friday afternoon, we had to pivot rapidly to execute a full-scale email, social media, and website campaign before the end of the day.

In my role as Art Director at Jobcase, I further refined my leadership and project management skills, overseeing the creative direction of various projects and initiatives. This multifaceted experience has equipped me with the ability to thrive under pressure, manage multiple projects simultaneously, and deliver high-quality results within tight deadlines.

My portfolio reflects the culmination of these experiences, showcasing a diverse range of projects that demonstrate my passion for design and my commitment to excellence. From freelance gigs to corporate roles, each project has contributed to my growth as a designer and reinforced my dedication to creating impactful designs that resonate with audiences and drive business success.

Welcome to my freelance work, where you'll find a curated selection of projects showcasing my passion for branding and graphic design. From logo design to flyers and beyond, each project represents a unique opportunity to bring creative visions to life.

As a freelancer, I have had the privilege of working with a diverse range of clients, each with their own unique needs and challenges. Whether it's a small business looking to refresh their brand or a startup in need of a standout logo, I approach each project with enthusiasm and dedication.

Logo design and rebranding are particular areas of focus and passion for me. I believe that a strong brand identity is essential for any business, and I take pride in creating logos that are not only visually appealing but also effectively communicate the essence of the brand.

Versatility is key in my freelance work. I am adept at adapting to different styles and requirements, ensuring that each project is tailor-made to suit the client's vision and objectives. From sleek and modern to bold and vibrant, I have the skills and expertise to bring any creative vision to life.

Welcome to my photography work, a glimpse into my creative journey and passion for visual storytelling. During my time studying photography in Italy, I had the opportunity to immerse myself in the rich culture and stunning landscapes, capturing moments of beauty and inspiration.

These photographs represent just a sample of the pieces I captured during my time abroad. Each image tells a unique story and reflects my love for exploring different perspectives and capturing the essence of the moment.

Photography is more than just a hobby for me; it's a way of seeing the world and expressing my creativity. I am constantly seeking to expand my skills and push the boundaries of my craft, always eager to learn and grow as an artist.